Sharp Thai Co., Ltd. emphasizes its proprietor on a revolutionary air purification technology called Plasmacluster technology and the world’s innovator in LCD panel technology in order to cover all consumers’ demands in local electronics and electrical appliance markets by continuing its further R&D on these two highlight technologies as well as launching new product categories.
Mr Tatsuya Miyagi, the Managing Director of Sharp Thai Co., Ltd., revealed that “Almost a century of operation, we never stop to research and develop new technologies to answer the growing direction of markets and respond consumers’ demands. Since we invest plenty of budgets on R&D, we are now the proprietor of many technologies, especially air purification technology or Plasmacluster and we are also the world’s innovator in LCD panel technology. These highlight innovations have been continually developed to diversify our two major product categories, for instance, Plasmacluster health products and LCD TVs.”
“Plasmacluster technology which is the trademark of Sharp Corporation has been verified and proven its efficacy of inactivating and eliminating airborne target substances such as viruses, fungi, bacteria, and allergens by the world’s leading-edge 14 academic research institutions including two medical institutions in Thailand. At present, this technology has been applied on 4 products of Sharp Thai:
3.Refrigerator: Two new series of no frost refrigerators have been increased in product line such as C-Pro series which will help to keep food fresh longer with hybrid cooling system and is equipped with a newly designed cylinder handle with luxury classic style as well as Butterfly series, equipped with bottom freezer, the new freedom of opening and closing both on left and right sides with dual swing door which is Sharp’s proprietary.
4.Plasmacluster ion generator: Lately, the Plasmacluster ion generator for car use has also been developed”, said Mr Miyagi.
He also added that this technology has been accepted and widely used by the world’s leading companies in various business sectors, for instance, automobile, hotel, residence, and sanitary ware, etc., confirmed by the sales of PCI generators over 20 million units.
“The continuity of R&D on LCD panel technology enables us to discover the world’s first LCD color display technology called Quattron Technology. This technology helps to increase the range of displayable colors by adding yellow sub pixels into RGB standard panels. The color reproduction can represent all colors that exist in nature. Sharp advances to higher step by launching latest AQUOS 60” 3D LCD TVs which improve crosstalk and low brightness that usually find in 3D TVs in response to consumers’ demands”, managing director said.
The plant behind every success of Sharp LCD panels is Green Front Sakai, the Super Green Factory in Japan, which is the world’s complete and modern manufacturing complex. Every production process is environmentally friendly caring and all Sharp LCD TVs are produced from this plant. The plant is the first facility to adopt the world’s largest 10th-generation glass substrates (2,880 x 3,130 square millimeters) in producing LCD panels. This enables Sharp to produce LCD panels for the most efficiency big screen TV in this industry.
“According to our policy and marketing strategy this year, we aim to strengthen our brand by continually developing the two major technologies. We will launch two new product categories such as washing machine and direct cooling refrigerator which make products under Sharp Thai more ranges of product categories and can cover the consumers’ demands”, added Mr Miyagi.
Sharp uses holeless tub and AG+ Nano (AG Plus Nano) technology on the newly launched washing machine to anti fungal effect, protect clothes and save water. The general hole tub washing machine can cause the fungi from the residual detergent in the holes and waste water to the area around the tub. Besides, the clothes will be damaged during spinning.
“The direct cooling refrigerator has been redesigned to be more beautiful and modern. The chiller and freezer spaces have been enlarged for keeping more foods”, said managing director.
“Sharp Appliance (Thailand) Co., Ltd., the manufacturer of 7 health products for Sharp Thai Co., Ltd. such as air-purifier, air-conditioner, refrigerator, water oven, microwave oven, washing machine, and Plasmacluster ion generator for car use, is a factory which has been received the investment promotion from Thai government. At present the company is the largest product base
of Sharp in Asian and ranks top four of the world. Recently, it has invested Bt2,600 million to build the extension plant to response the rising production capacity, making the whole plant area is almost 300,000 sqm. The production is under the Quality Management System (ISO9002) and Environmental Management System (ISO14001) certified by Management System Certification Institution (MASCI).
“With the advantages of being proprietor of Plasmacluster and the world’s innovator in LCD panel technologies, the new product categories such as washing machine and direct cooling refrigerator, we confident that the local electronics and electrical appliance markets will grow up 30% from 2010”, said Mr Miyagi.